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In 2020, India had 274 million adult tobacco users, of which 83 million were smokers (cigarettes and bidis) and the (rest (191 m) were smokeless users (WHO data for 2020)
Traditional cigarette manufacturers are leveraging incremental innovations in filtration systems, tobacco blends, paper materials, and packaging designs to maintain consumer interest and differentiate their product offerings
The prevalence of smoking within the past 30 days was down to 8% this year, compared with 28% in 1998
In a national study on the impact of the tobacco surcharge on insurance enrollment published in 2020, the premium increase was found to reduce insurance enrollment among smokers by 4 percentage points
However, it is said that wealthy smokers in China smoke Kim Jong-un cigarettes by paying about 100,000 won per carton, or six times the price of cigarettes in China
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